The Sales Funnel For Effective Online Marketing
For a long time the sales funnel has been integral to traditional marketing and business. I've observed that funnels for Internet businesses are becoming more popular.
Many people want to know more about the marketing concept and the ways it could be utilized in their online business marketing strategies. Continue reading to learn more about the sales funnel to efficient Internet marketing.
The Sales Funnel: What is it?
A marketing funnel does not actually refer to the concept of a funnel. The reason for using the term "funnel" to describe this marketing concept is simply to aid in visualizing and explaining a sales process from the beginning to the end. The term"funnel" can be used to describe the sales process because it has both a wider entry path for "Unqualified Prospects" as well as an opening that is smaller for conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. These are the people who might need your services or products, but have not been contacted by you before. After a series of sales calls and offers, you have reached customers who have purchased your products or services.
Another reason why a lead-generation funnel idea is effective is the fact it lets you track potential prospects at different levels of the sales process. With the sales funnel, through figuring out the quantity of prospects who are qualified at each point of the process, it is possible to anticipate the number of potential customers that will eventually turn into actual customers.
A sales funnel will allow you to determine exactly how is going on and how your sales process is failing or succeeding or failing, or if your marketing campaign isn't attracting enough potential customers at any point in the process. This data can help you decide what your primary focus should be and how you can keep sales at the right level. It is used to gauge and manage the sales process of customers.
The Sales Funnel Top - Front - End
The uppermost part of your sales funnel will be the most active area of your sales funnel and will require the most consistent testing. There are literally no end of front-end ideas. Your imagination and resources are your only limits.
The primary purpose of the front end is to draw potential customers in and turn them into buyers further down the sales funnel.
Once a prospective client opts-in to your offer, they become "qualified". This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" becomes a qualified leads due to the actions they've taken which show they are sufficiently interested to buy your product.
Your front-end must be able bring targeted traffic to your site or blog. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts, forum posting and many other sources are among the most efficient techniques and sources.
There are many methods to "qualify" one of them,"qualify" the "Unqualified Prospect". One of the most efficient is the squeeze page. Here you can offer something of value that is connected to your product/service that people are able to get for no cost or at a reduced price in exchange of their email. Products included include newsletters, video, email courses, eBooks and related reports.
It is clear that the front end is where customers are drawn to your sales funnel. The back-end is the part we need to focus on.
The Back-End or Bottom of The Funnel
The back-end or bottom of the funnel where the major sales and profits are made. It usually contains your higher priced products. They all belong to the same niche however in different formats such as video, audio or live interaction.
The main difference between front and back-ends lies in the type of client as well as the cost of the product/service being provided.
While it's the case that only 1% of those who enter your front-end will be able to access your back-end, this small percent may not be of any significance. Because a few people will spend more money, it's okay.
Front-end products and services might be priced at less than $100 however back-end services, products and products typically cost in the 100s and 1000s. This makes the top of the funnel or back-end, the main source for revenue for your Internet business. It is also the most reliable and secure area of the process of selling.
The sales funnel is as simple or complex as you would like it to be, as long you have the proper resources and the right ideas.
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